In this instance 3 graphs and two photos tell a story of a world wide phenomena defined by a single word. That word is "TRANSITIONING". SOCIETY today is "transitioning" to electronic and web based technologies. The graphs and the photos visually indicate that the venerable Newspaper Industry is headed for oblivion. As circulation declines advertisers seek more effective ways to reach their customers resulting in declining profits and revenues for the Newspaper Industry  The consequences of societies "transitioning" to electronic and web based technologies signals the reality of a wanning supply of recyclable soft sheet #8 newsprint. That #8 newsprint is the primary feed stock for what has come to be realized (due to extensive testing at the Governments Oak Ridge National Laboratories) as a phenomenal and versatile form of insulation. An insulation disparately needed to re-insulate 129,000,000 buildings in America.

A further consequence of this "transitioning" is the "shuttering" of 175 Paper Mills across America. The equipment in the "shuttered" Paper Mills (repulper/digestor and condenser/paper drying) can be restarted and used to manufacture the new "CELLUBORATE"TM Patent Pending insulation developed by Par/Pac Inc. in a Collaboration Agreement with the U. of Maine.